How can artists create deeper connections with potential buyers through live content?

Artists can create powerful connections by taking viewers into their creative process in real-time. Photographers can go live from the actual location where they’re shooting—whether that’s in a kayak on a bayou, in the water photographing waves at sunrise, or any environment where they work. During these live sessions, explain your thought process, how you’re composing the shot, what you’re looking for, and the story behind the creation. This brings your audience virtually into the experience in a way that’s high-definition and intimate. It creates value and connection that a traditional gallery could never replicate because galleries can’t speak authentically about your process—only you can. This type of marketing is not only effective, it builds the kind of relationship with collectors that drives direct sales.

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Asked by synthesized from teaching · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-15