How can I overcome my fear of being on camera and doing video content for my art marketing?

Start doing videos even if you feel uncomfortable at first. The discomfort is temporary and gets easier quickly. Video content is actually faster and easier to create than crafted image posts—you just turn the camera on, talk for a few seconds, and post it. Don’t worry about professional lighting, makeup, or looking perfect. People want to know who you are and what makes you tick. The more you do it, the more natural it becomes, and you’ll find it’s the most efficient way to connect with your audience.

---

Asked by an artist who was initially reluctant to do video · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30