Should I worry about what my marketing says on my behalf when I'm not available?

No. Think about how physical galleries work—artists never worry about what the gallerist says to visitors. The gallerist handles it, and the artist trusts them. Your marketing systems should work the same way. Scheduled content and automation act as your representative, keeping your business running even when you’re busy, traveling, or unable to post. Don’t let the inability to post perfectly on a given day mean ignoring potential buyers entirely.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-18