What if I've been selling art for a few years but never really gotten good traction?

If you’ve been running your art business for one, three, or even five years but haven’t gained real traction, you’re essentially still in startup mode — these same principles apply to you. Evaluate honestly: are you consistently marketing? Are you testing new subject matter? Are sales meeting your expectations? If not, treat your business like a fresh start and focus on rapid validation and pivoting. Don’t assume your current direction will eventually work just because you’ve invested time in it.

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Asked by an artist with years of effort but little traction · Answered by Nick Friend · art-marketing-podcast · 2022-01-14