What's more important on social media: consistency or intimacy?

Both consistency and intimacy are critically important for creators. Consistency means showing up regularly so your audience knows to expect content from you and the algorithm recognizes you as an active creator worth promoting. Intimacy means being authentic and letting people see the real you — not just polished final products but the process, the behind-the-scenes, the authentic moments. According to Instagram’s leadership, these two factors together are what drive creator success. You can achieve intimacy even with simple tactics like starting videos showing yourself turning on the camera, which makes the content feel more personal and inviting rather than perfectly staged.

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Asked by a creator learning social media best practices · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10