How can I level up my warm-traffic ad strategy once I'm comfortable with the basics?

Once you’re comfortable with the basics, add omni-channel marketing. Take your weekly content piece and distribute it everywhere: email your list, post organically on social media (both feed and stories), update your website announcement bar, and blast messaging-app subscribers. Then create multiple ad variations: one for the social feed, one for stories, maybe a video ad mid-week. Stagger releases and send a follow-up email to non-openers. By hammering every channel plus spending your daily ad budget, you maximize attention on your content. Start by adding one new element each week until you’re running the full system—this is when things really take off.

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Asked by an artist ready to advance their ad strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29