How should I handle sending newsletters when I'm just starting to build my email list?

Don’t think of a newsletter as formal news updates. Instead, treat it as another platform to keep your audience entertained with your artwork, share stories, and announce sales or special offers. For artists with small lists (under a few hundred subscribers), start with a free email platform like Mailchimp, which is free up to around 300 subscribers. Use templates and follow guides designed for artists. When sending campaigns, you can often just copy and paste suggested text and adjust to your voice. The key is consistency and keeping it simple—share your art and your story.

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Asked by an artist new to email marketing · Answered by Juan · Office Hours · 2026-05-26