How does this warm-traffic ad strategy prepare me for running successful sales campaigns?

The warm-traffic strategy is exactly the same process you’ll use for sales campaigns—the only difference is the language changes from non-salesy to salesy. By running warm-traffic ads all year, you’ve already mastered the mechanics: setting up audiences, creating ads, distributing content across channels, and analyzing results. You’ve also built a large, engaged warm audience that knows your work. When you switch to a sales message, you already know how to execute, and your audience is primed and ready to buy. It’s like training with ‘wax on, wax off’—when it’s time to fight, you already know how.

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Asked by an artist preparing for a sale · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29