Why is consistency more important than perfection in social media marketing?

You can’t predict which posts will resonate most with your audience—often the ones you think are imperfect perform the best. An artist’s first viral post might be one where they’re wearing hiking clothes and Crocs with messy hair, not a polished, carefully styled video. The key is to keep posting consistently rather than waiting for perfect conditions. Posting every single day, even when the content isn’t what you’d consider your best, builds momentum and gives the algorithm more chances to surface your work. It’s the long-term consistency over years, not individual perfect posts, that grows a following from zero to tens of thousands.

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Asked by artists struggling with social media consistency · Answered by Patrick Shanahan and Kelly Corbett · art-marketing-podcast · 2024-08-23