How much work is actually required during the contest period to make it successful?

Expect significant engagement work—you need to be a ‘lifter,’ not a ‘leaner.’ Respond to every single comment on both platforms (this could be 500+ comments), engage in all messaging conversations that develop (some will be simple emoji responses, others will be lengthy back-and-forth discussions), and maintain consistent presence throughout the contest duration. The automation handles the initial sequence, but personal engagement is what builds relationships and drives the best results. One artist compared it to being on a digital speed-dating session with 400 potential customers over a week. Budget time away from your studio to properly engage during the contest period.

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Asked by artists worried about contest time commitment · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09