Why is building an email list so critical?

Not everyone buys on their first website visit. If they don’t, you need to capture their email so they can stay updated and you can build trust over time. When the timing is right, they come straight back because you’re top of mind. Use a smart lead capture tool—like a popup offering 20% off their first order, or simply inviting them to ‘stay updated’ or ‘follow your journey.’ One artist struggled to build a list, then within 3 months captured 100 new emails outside his direct network using this approach. One of those contacts was an interior decorator who came back and bought 40 pieces. You never know who’s filling out that form, and it works 24/7 automatically.

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Asked by general teaching to all attendees · Answered by Matthew · Art Business Webinar · 2026-07-31