What is the proper mindset I should have when starting to sell art online?

You must come in with the perspective that you are a digital newbie, regardless of how successful you’ve been selling offline. The internet is binary—it doesn’t care about your past art fair sales or offline success. Digitally speaking, you’re starting from zero with no social profile, no email list, and no website traffic. This means you need patience, because nothing good comes overnight. It takes years of consistent grinding to build real momentum online. People overestimate what they can accomplish in one year but greatly underestimate what they can accomplish in five years. Don’t expect sales after four months if you’ve only put in three hours of work. Fish don’t jump in the boat—inputs must equal outputs. It’s a game of pressure over time, but once you build that momentum, it becomes incredibly rewarding.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25