My spouse is the artist and just wants to paint—they don't want to handle marketing or business tasks. How can I help them sell their work when I don't know where to start?

You can absolutely help with many aspects of the marketing, but understand that some parts require the artist’s direct involvement. Potential buyers need to get to know the artist personally—understand their story, background, and why they create their art. This connection is essential for sales. You can handle technical tasks, social media posting, website management, and other business operations, but you’ll need to find ways to get the artist comfortable sharing their story and engaging with their audience, even if it’s just occasionally. The relationship-building part cannot be fully delegated.

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Asked by a spouse helping an artist partner with their business · Answered by Patrick · Art Business Webinar · 2026-09-11