Should I reply to comments on my posts, and does it actually help?

Yes, absolutely reply to comments. When you reply to comments, engagement jumps by approximately 21% on Instagram alone. Entertaining posts generate way more comments than art-only posts, so this creates a multiplier effect—the entertaining content gets more comments, and when you reply to those comments, your engagement jumps even further, which tells the algorithm your content is valuable and worth showing to more people.

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Asked by an artist wondering about comment engagement · Answered by Patrick Shanahan · art-marketing-podcast · 2026-03-30