How can I make my art more accessible to people who can't afford originals?

Offer high-quality reproductions at various price points. Tell customers: ‘I know you can’t afford this $5,000 painting, but I can sell you an identical version of it, framed, for a fraction of the cost.’ Professional reproductions that capture all the detail, color accuracy, and texture of the original make this possible. You make good money on reproductions while making art ownership accessible to more people. This approach is better than losing a sale entirely because someone can’t afford the original.

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Asked by an artist wanting to serve different budgets · Answered by John Lowry · art-marketing-podcast · 2024-07-08