How can I help customers visualize my art as a gift during the holidays?

Focus on helping customers visualize the complete, ready-to-give product. You’re not just selling a static image—you’re selling something ready to hang on their wall or give as a gift. For example, if offering metal prints that come ready to hang, create a video showing the physical product. Go further by placing one print wrapped under a Christmas tree with wrapping paper, bow, and card, then unwrap it on camera. This ‘unboxing’ approach is incredibly compelling because it places a clear visual in customers’ minds: this is a real, physical gift ready to be purchased and placed under the tree with no additional effort required.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25