What major technological changes are coming that will impact the art business?

Several major technologies will continue disrupting and creating opportunities in the art world. Virtual reality (VR) in particular will be huge once it matures—imagine virtual art gallery displays that buyers can walk through from anywhere in the world. We can already see people’s art on the walls of their homes using their cell phones through augmented reality. Other emerging technologies include AI, machine learning, voice interfaces like Amazon Alexa and Google Home, and the Internet of Things. The pace of change is only quickening. The key is to position yourself now by building owned attention—your own audience and customer base—which is the greatest hedge against any disruption to come. No one knows exactly what changes are coming, but owning your platform and relationships protects you regardless.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25