How should I price my work when I have both low-end prints and high-end originals?

You need a wide range of price points to succeed. Have affordable items (prints, merchandise, small reproductions) in the twenty to fifty dollar range, mid-range pieces in the hundreds to low thousands, and premium originals at the top. The masses buy the affordable pieces – this is how you pay rent and acquire customers. But you also need the higher-end work for serious collectors. Understand your audience: at a street fair, lower prices work; at a high-end art fair in an affluent area, you may need to start at fifteen thousand dollars because buyers there view cheaper work as less valuable. Adjust your visible pricing to match the venue and audience expectations.

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Asked by synthesized from teaching · Answered by Perry Milou / Patrick Shanahan · art-marketing-podcast · 2024-11-08