What mistake do most artists make with their monthly marketing approach?

Most artists who do any marketing at all just post generally on social media or send occasional emails without any strategic thinking month to month. If you look at their social feeds, there’s no strategy tied to holidays or seasonal opportunities—they’re just randomly sharing recent work or photo shoots. They’re not taking advantage of big art-selling holidays and aren’t adjusting their message to match what’s happening in the broader consumer market. The strategic approach is recognizing that every month should have different marketing aligned with that month’s opportunities, and your messaging should explicitly reference upcoming holidays and gift-giving occasions weeks before they arrive.

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Asked by general audience · Answered by Nick Friend · art-marketing-podcast · 2024-02-20