Is direct mail still an effective marketing channel for artists?

Direct mail has actually come back as one of the most effective marketing channels available. While mail was once overcrowded with junk, social media has pulled marketing dollars away, making physical mail less saturated. Now, mail that arrives at someone’s home or porch gets noticed. A beautiful piece of art dropped on someone’s doorstep doesn’t get thrown away immediately—it ends up on the kitchen counter, gets seen by family members, and creates conversation. Consider sending something monthly to everyone you have an address for, including newest work, promotions, or a gift card offer with a QR code.

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Asked by an artist exploring marketing channels · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03