I'm getting a lot of views on my reels but very little engagement (likes, comments). What does this mean and what should I do?

Views without engagement means people are scrolling past your content without stopping to interact. This is common when you use trending audio—it can boost initial views, but if the content itself doesn’t create connection, people won’t engage. The solution is to focus on creating content that invites interaction: videos where you appear on camera, share your process, talk about your inspiration, show your personality, or directly address your audience. Content that feels human and authentic generates comments and likes. Keep posting consistently and focus on improving the human element of your content rather than chasing views alone. Engagement, not views, is the metric that predicts sales.

---

Asked by an artist getting views but no engagement · Answered by Juan · Office Hours · 2026-06-04