Why are online sales so strong during an election week when people are distracted?

The fact that the biggest sales week in company history happened during election week—when traditionally everyone is distracted and glued to news coverage—proves that you cannot predict exactly when buyers will be ready to purchase. This is why you need to have your sale running continuously throughout the entire holiday season rather than trying to pick the ‘perfect’ three days. Buyers are like fish in the ocean—sometimes they’re at the surface ready to buy, sometimes they’re deeper down, sometimes they’re miles away. You don’t know when they’ll surface, so you need to have your line in the water the entire time. It’s like putting chips on every square of a roulette table—you don’t need to predict where it will land because you’re covered regardless. Keep your well-executed sale running from now through Christmas to maximize your chances of catching buyers whenever they surface.

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Asked by synthesized from presentation · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-11-13