How should I think about my marketing investments over time as my business grows?

Think of your marketing efforts like filling up a savings account with compound interest. You keep acquiring new attention, emails, and relationships, and you continue marketing to them consistently. You don’t know exactly when each individual relationship will pay off, but if you continue filling up that account and marketing to it properly, the rest takes care of itself. As your business matures over years three, four, or five, you’ll see this compound effect—your audience grows, your relationships deepen, and your sales increase year over year. This long-term perspective is essential for anyone focused on having a fruitful, sustainable career as an artist or photographer.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-15