Why is consistency the hardest part of being an artist?

Consistency is the hardest part because it requires you to keep showing up in your marketing—keeping the gallery doors open—even when you’re tired, uninspired, or focused on creating. Real galleries stay open every weekday, every important weekend, every holiday push, every quiet Tuesday. Your online presence (website, social, email) must do the same. Some years will be stronger than others, but you can’t go dark for months at a time. The effort compounds in a measurable way, and the artists who stay visible and consistent are the ones whose phones keep ringing years down the line. Do your measure best, and remember: the shift to digital walk-ins is accelerating, not slowing.

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Asked by artists feeling overwhelmed by marketing demands · Answered by Patrick · art-marketing-podcast · 2026-05-20