How do I use the art marketing calendar and what do the different colored bars mean?

The art marketing calendar color-codes tasks by type. Blue bars are audience growth tasks (growing your following on social platforms or email list). Black bars are romancing tasks (engaging content that builds connection). Orange bars are selling tasks (promotions and sales). Click on any bar to see the specific recommendation for that day. When you see a selling task like Mother’s Day sale, clicking it gives you the complete step-by-step playbook. Have the calendar open daily and follow the guidance for each day’s task.

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Asked by an artist seeking guidance on using marketing resources · Answered by Juan · Office Hours · 2026-04-21