Why is scarcity important in holiday marketing emails?

Scarcity is critical for getting people to take action. Your deal must expire at a specific time - either on the last day to ship in time for the holiday, or within a compressed 3-5 day window. Include language like ‘deal expires in 48 hours’ or ‘deal expires in 7 days’ in both your subject line and email body. Without scarcity, people will procrastinate indefinitely. Scarcity creates urgency and motivates buyers to make a decision now rather than putting it off.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26