What are the basic prerequisites for running a successful online giveaway contest?

You need: (1) Something to give away—a print, T-shirt, or any item representing your art that fans would want to win; (2) A social media business page; (3) A messaging automation tool (starting around $10/month); (4) An advertising account and budget for ad spend; (5) A website set up to sell your work; and (6) A willingness to hustle and engage with participants. The ‘what’ you give away is less important than that it’s something cool that represents your art and appeals to potential buyers.

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Asked by artists interested in running contests · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09