What should my content mix look like on social media when I use marketing automation?

Use a layered content strategy. Automated posts keep you top-of-mind with minimal effort—they run in the background and maintain consistent presence. When you’re time-constrained (working on commissions, at shows, etc.), use quick-creation tools for fast posts like sale reminders or announcements. Reserve your creative energy for higher-impact content: videos where you appear on camera, work-in-progress posts, behind-the-scenes content, and personal stories that show who you are. When automated posts promote something (like a sale), amplify them by creating a complementary video reminder. For example, if an automated post announces a Father’s Day sale, create a reel where you appear on camera reminding people it’s the final day and explaining how to use the discount code. Never stop the automated baseline, but layer your authentic, high-engagement content on top of it.

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Asked by an artist using marketing automation · Answered by Juan · Office Hours · 2026-06-04