Why use viral or trending audio in reels?

Using viral or trending audio—tracks that have millions of uses or are at the top of trending lists—helps your reel reach a larger audience. The algorithm favors content using popular audio because it knows that audio is currently resonating with users. When you use trending sounds, Instagram is more likely to push your content to more people, giving you better reach beyond just your existing followers. Look for audio tracks with high usage numbers (like 10 million uses or in the top trending category) to maximize this effect.

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Asked by an artist learning about audio selection · Answered by Indra · Office Hours · 2026-06-18