What is the correct business model for selling art and photography?

The correct business model is selling direct to your customers, building and consistently growing a list of fans, followers, and potential customers through email, and marketing consistently all year long. This model gives you control over your business, unlike relying on galleries, online marketplaces, or art fairs where the rules can change at any time and you don’t control your own destiny. Other revenue sources are great as additional income, but should not replace this foundational model.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06