What should the ratio be between art content and personal content on my Instagram?

Art sales are at minimum 50-50: fifty percent the quality and desirability of your work, fifty percent who you are as a person. You could even argue for 60-40, 70-30, or 90-10 in favor of personal content. There’s no magic number, but if every post is just art, art, art, you’re severely limiting your effectiveness. Start by posting at least one thing per week that has absolutely nothing to do with your art, your identity as an artist, or your art business. Build from there—two or three times per week, then more. The key is that someone viewing your profile should be able to learn something about you as a human being, not just as an artist.

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Asked by an artist planning their content strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-20