Is it okay to just let automated marketing emails handle my promotions, or should I also send my own emails?

It’s okay to rely on automated emails if that’s what works for you, but you should also consider sending your own personalized emails, especially for key promotions. Automated services handle regular campaigns, but sending occasional personal emails lets you connect more directly with your audience, share stories, and customize messaging. You can send additional emails outside of what’s automated—use your email platform to create campaigns when you have something special to share, like a new body of work, a unique sale, or a personal update. The combination of automated consistency and personal touch is often most effective.

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Asked by an artist relying on automated emails · Answered by Juan · Office Hours · 2026-04-23