How should I market a gallery opening or major event?

Go all-in with a multi-channel approach. Use digital advertising including Facebook and Instagram ads for low cost per lead. Market organically on social media. Leverage your email list with regular communications. Consider direct mail to targeted local addresses if you’re in a geographic market. Secure sponsorships from local food and beverage vendors, automotive groups, and other businesses to create a full production with music, multiple vendors, and 20-30 people working the event. Treat it as a major production, not just an open house. This comprehensive approach ensures you reach people through multiple touchpoints and create an event worth attending.

Asked by podcast host · Answered by Jonah Allen / Patrick Shanahan · art-marketing-podcast · 2023-07-28