When a buyer negotiates and gets a discount, does that make them happier with their purchase?

Yes, absolutely. When buyers feel they’ve won a negotiation or gotten a special deal, they’re actually happier than if they’d simply paid the asking price. They believe they’ve acquired something valuable for less than it’s worth, which is deeply satisfying. They’ll often brag about the deal to friends and family. This psychological satisfaction strengthens their connection to the work and to you as the artist. The key is structuring your pricing so you can offer this ‘win’ while still getting the amount you need. Everyone wins: the buyer feels smart and satisfied, and you make your target profit while creating a delighted customer who’s likely to buy again.

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Asked by general business education · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-03