Why is it important to build an email list before the fourth quarter (Q4) selling season?

Q4 is the biggest and highest-selling time of the year for artists. The more email addresses you have on your list, the better your chances of driving sales during this critical period. Email is a direct, owned channel—you control it, unlike social media, where algorithms determine who sees your posts. By building your list now (through giveaways, website signups, and importing existing contacts), you ensure you can reach potential buyers directly when they’re most ready to purchase during the holiday season.

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Asked by an artist preparing for the holiday season · Answered by Juan · Office Hours · 2026-08-11