What's the 'extra credit' step I should take with the contact information I collect at shows?

Upload all the contact information you collected into Facebook to create a custom audience, then show ads to those people before you even announce the contest winner. Take the emails and business card information (name, email, address, phone) and create a Facebook audience. Then boost a post featuring your best work to this audience for just $5-25. If you can do this same-day, attendees will see your ad while still at the show or on their way home. If not, do it immediately after the show ends but before announcing the winner. This gives them another touchpoint with your art and keeps you top of mind. If your audience is too small, combine it with your existing email list or page followers to meet Facebook’s minimum requirements.

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Asked by an artist wanting advanced show tactics · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25