How can I operate both an online business and a physical gallery effectively?

Create a hybrid model where your physical space serves as a showroom with samples, but you don’t keep large inventory on hand. When customers purchase in person, take their order and ship the artwork to them later - don’t make them carry it home, especially if they’re traveling. For your online sales, use a print fulfillment service that ships directly to customers. This way, you can serve local and tourist customers in your gallery while also serving your online customer base efficiently. The key is having systems that handle fulfillment automatically so you can focus on creating and selling rather than managing inventory and shipping logistics.

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Asked by an artist with a physical gallery location · Answered by William K. Stidham and Patrick Shanahan · art-marketing-podcast · 2017-03-20