How do I measure ROI from warm traffic Facebook ads for my art?

When you have a complete marketing system in place and you’re running warm traffic ads consistently throughout the year, stop trying to track individual conversions or ask ‘did this specific post result in X dollars in sales?’ Once you can ‘do 100 push-ups’—meaning your marketing machine is fully operational with consistent posting, email marketing, sales mechanisms, and you’re showing ads to warm traffic—your business will simply grow. The score takes care of itself. Think of it as a cable subscription or regular business expense, not as a direct conversion game. Your daily, year-round advertising spend to your warm audience keeps you visible to people who already know you, and combined with your overall marketing system, sales happen naturally over time as people move through their buying journey.

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Asked by artists tracking advertising results · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-13