What results beyond subscriber growth can I expect from running a giveaway contest?

Beyond subscriber acquisition, expect multi-layered results: new social media followers on multiple platforms (300+ on one platform, 150+ on another is achievable), additional email subscribers captured through website pop-ups when contest traffic visits your site (50+ emails), and most importantly, meaningful conversations with potential collectors and buyers. You’ll essentially open direct communication channels with hundreds of people. Some conversations will be simple emoji exchanges, but others will be substantive back-and-forth discussions that build relationships with high-value collectors, sometimes resulting in immediate sales interest or commissions.

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Asked by artists planning their first contest · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09