What makes summer such a powerful selling season for art beyond just the holidays?

Summer is supercharged by three major factors beyond the holiday sales. First, moving peaks during summer months (May-September) due to better weather, school schedules, and lease cycles—and people who move need to redecorate and fill wall space. Second, most artists and photographers either do shows or take time off during summer, meaning significantly less competition for attention. Third, attention and phone usage spike dramatically during summer as people are on vacation, unplugged from work, and spending more time casually browsing on their devices by pools, beaches, and backyards.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02