Why do some of my Instagram posts seem to disappear or why is engagement inconsistent?

Instagram’s algorithm prioritizes different types of content differently, and the format matters enormously. Static images (especially promotional flyers) get minimal reach—often under 50 views. Videos without you in them might get 100-200 views. But videos featuring your face can get 250-700+ views because they create personal connection and the algorithm favors engaging, authentic content. Also, if you’re having technical issues like accidental touches causing posts to disappear while creating them, that’s a separate problem related to small phone screens and user interface sensitivity, not the algorithm. Focus on creating face-to-camera video content for the most consistent visibility and engagement.

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Asked by an artist with inconsistent instagram results · Answered by Juan · Office Hours · 2026-05-19