Should I offer lower-priced merchandise like mugs or small items, or only sell fine art?

Lower-priced merchandise serves as an impulse purchase entry point that pulls new customers into your ecosystem. A giveaway featuring an affordable item like a mug can generate massive engagement and sales volume, bringing hundreds of new people onto your email list and customer database. These buyers may eventually purchase higher-priced work—sometimes years later. The customer you already have is the easiest one to sell to again. Don’t dismiss small merchandise as beneath you; view it strategically as a way to build relationships with future collectors.

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Asked by discussion between host and guest · Answered by Megh Knappenberger and Patrick Shanahan · art-marketing-podcast · 2023-08-10