Can I use omni-channel marketing outside of Black Friday sales?

Absolutely - omni-channel marketing works extremely well for any event or promotion where you need attention. Use it for gallery openings, workshop announcements, class launches, art fair promotions, or any sale throughout the year. The strategy is the same: create consistent messaging across all your channels (email, social media, paid ads to warm audiences) with the same imagery and language, delivered strategically across touchpoints. While Black Friday is a particularly important time to use this approach because competition for attention is so high, the technique is valuable year-round for any significant announcement or offer.

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Asked by an artist learning marketing techniques · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27