Should I create a special gallery on my website for an upcoming exhibition or body of work?

Yes, creating a dedicated gallery for an exhibition or themed body of work is highly recommended. It gives you a direct link to share with your audience, making it much easier to drive traffic to exactly what you’re promoting. This focused destination is more effective than sending people to your general portfolio and asking them to find the relevant work themselves.

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Asked by a photographer planning an exhibition · Answered by Mili · art-marketing-101 · 2026-07-31