What role should in-person art shows and fairs play in my business?

They’re critical, especially early on. Shows force you to sit in a booth and have conversations with 50+ people, which is far easier to do in person than digitally. Most artists and photographers want to hide behind their work, but shows make you engage. You’ll typically capture 75+ email addresses and sell a few pieces. Plus, you can follow up with everyone afterward with a special offer. It’s one of the best ways to build your list and your confidence talking about your work.

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Asked by artist considering doing shows · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-09