Can merchandise like mugs really be valuable, or is it just cheap promotional items?

Stop thinking of merchandise as just cheap mugs or phone cases. High-quality merchandise can be valuable, useful items that sell for significant prices. Puzzles, for example, can be collector’s items—you could create limited editions of 10 signed puzzles and sell each for $1,000. Coasters could be released in signed, limited-edition five-packs for $500, perfect for collectors who already own your originals and want something special to display and discuss. Think creatively about merchandise as actual valuable products, not throwaway promotional items. Families of high-net-worth individuals buy quality items that feature art they love.

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Asked by synthesized from teaching · Answered by Nick · art-marketing-podcast · 2021-01-06