How does offering a structured product lineup at different price points help my business?

A structured lineup covering multiple price ranges—$0-100, $100-1000, $1000+—ensures you can serve buyers at different readiness levels. Some people want to test the waters with a small purchase; others are ready for a major investment. By having options across the spectrum, you don’t lose sales due to price mismatches. You also create a natural upsell path: someone who buys a $50 print may return for a $500 framed piece later. This approach maximizes revenue per customer over time and ensures you’re never leaving money on the table because you only offer one price tier.

---

Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-03-08