Why isn't my social media working? I post my art regularly but get no sales.

You’re likely running what I call the ‘Art Gatling Gun’—just posting art, art, art, art non-stop. Nobody wants to watch commercials 24/7. Your art pieces are the commercials. No one sits down to watch a TV channel that’s only commercials. For a channel to show commercials, it needs programming. The programming is YOU—your story. Who are you? Where did you grow up? What do you do when you’re not creating art? Do you have pets? What are your hobbies? Human beings are wired to make purchasing decisions from people we know, like, and trust. If people experience your art but have no opportunity to know, like, and trust you, it’s very difficult for them to make a purchase. You need to give people a window into who you are as a person. Share your story, entertain them, let them find things in common with you. That’s what makes social media work—not the algorithm.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-08-21