What's the strategic benefit of performing well during summer sales for artists?

Success in summer builds momentum going into Q4, which is the biggest art-selling time of the year (Black Friday, Cyber Monday, Christmas). By taking summer seriously and grinding through it with consistent marketing and sales—rather than taking it as vacation time—you set yourself up for peak performance during the year’s most lucrative quarter. The summer season acts as a runway that accelerates you into your biggest revenue period.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02