Why is it important to have a wide range of price points in my art business?

If you’re going to acquire customers daily, you need pricing at multiple levels. You should have items from $0-100, $100-1,000, and $1,000+. Not everyone is ready to buy wall art all the time, and wall art often requires a longer buying cycle—it’s not typically bought on a whim. Having lower price points, especially through merchandise, makes it significantly easier to acquire new customers who may become collectors later. You can’t just sell originals and limited editions if you want to maximize customer acquisition.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-01